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How to make your small business stand out in a competitive market.

How to make your small business stand out in a competitive market

In this blog we will be discussing how to make small businesses stand out in a competitive market. This is important because in order for a small business to achieve sustainable long term growth, it is essential that they differentiate themselves from their competitors. There are a few key ways to do this.

Beating the Competition

The small business will have to find a way to stand out, by delivering exceptional customer service and focusing on customer experience. This means ensuring that the customer’s experience is top notch from beginning to end. This includes providing excellent customer service, offering unique products or services, and making sure the customer’s needs are always taken into account.

The small business will also need to stand out by building s strong brand. This includes developing a unique brand identity, creating a strong marketing strategy, and making sure the brand is well-represented across all channels.

Innovation ultimately will be what separates any new player from the rest of the market. This includes developing a unique brand identity, creating a strong marketing strategy, and making sure the brand is well-represented across all channels.

What strategies can small businesses use to standout in a competitive market? 

There are many strategies that a small business can use to stand out in a competitive market, but the most important factor is to know your target market and what they want. Once you know your target market, you can tailor your products and services to meet their needs and wants. 

Understanding your target market:

Your target market is the group of people that you are trying to sell your product or service to. It is important to understand your target market so that you can create a marketing strategy that is tailored to their needs. 

There are a few things you need to consider when figuring out your target market: -Your target market's demographics, including age, gender, income, and location 

  • What type of product or service you are selling 
  • What needs your product or service fulfills 

Once you have a good understanding of your target market's demographics and what needs your product or service fulfills, you can start creating marketing materials that speak to their needs. You can also start tailoring your sales pitch to better appeal to them. 

It is important to note that your target market may not be the same as your ideal customer. Your ideal customer is the customer that you would ideally like to sell to, but your target market is the group of people that you are realistically able to sell to.

What are some creative ways to market a small business? 

Small businesses are often short on resources, so it is important to be creative when marketing them. 

Small Business marketing

  1. Social media: Social media is a great way to market small businesses. Platforms like Facebook, Twitter, and Instagram allow businesses to reach a large audience at a low cost. businesses can use social media to share updates about their company, post photos and videos of their products or services, and run promotions and contests.
  2. Email marketing: Email marketing is another effective way to market small businesses. Email marketing allows businesses to reach a large number of people quickly and easily. businesses can use email marketing to send newsletters, updates, and special offers to their subscribers. 
  3. Online advertising: Online advertising is a great way to reach a large number of people quickly and easily. businesses can use online advertising to place ads on websites and in online search engines. Online advertising is a great way to reach people who are already interested in your products or services. 
  4. Offline advertising: Offline advertising is a great way to reach people who are not already familiar with your products or services. businesses can use offline advertising to place ads in newspapers, magazines, and on television and radio. Offline advertising is a great way to reach people who are not already familiar with your products or services.

Stand out in a competitive market by maximising your resources

Ultimately the ability to maximise resources by operating a lean and sustainable operation is what will separate your from your competitors by ensuring that you increase productivity and business efficiency. Read our previous blog on How to Create a More Productive Workforce. 

How to make a small business stand out in a competitive market

In this blog we discuss how businesses can create a more productive workplace by ensuring that the entire organisation is alligned with respect to their goals and targets. 

In addition to this, small businesses can do the following to increase productivity and maximise their resources:

Use online productivity tools like Skhokho Project Management Software and CRM - gone are the says when businesses used to keep client records, business files and documents saved on scattered devices, excel spreadsheets and offline servers. 

To promote team-work and collaboration, teams and businesses are moving towards maintain and managing business records online in a structured and transparent way. 

When a client gives you a call and enquires on an invoice that was issued 9.5 months ago, does your company: (1) log in to the online accounting system and simply search for the invoice, (2) call their accountant and wait a couple of days to get that information or (3) send someone to the filing cabinet to find that hardcopy invoice?

If your answer is not 1, you need to upgrade your business financial system. The efficiency of record keeping, but also record retrieval is crucial in ensuring small business success. 

Try out Skhokho for 2 weeks, no obligations or string attached.

Skhokho Business Management Software
Bertha Kgokong
Published on Jan. 25, 2022

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