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What is CRM Software and why your business needs it

What is CRM Software and why your business needs it

CRM software is a software application that helps businesses manage their customer relationships. It allows businesses to keep track of customer data, including contact information, account history, and interactions. 

This information can help businesses better understand and serve their customers. CRM software also allows businesses to create and manage customer interactions, such as sales pitches and customer service inquiries.  

CRM software is used by large corporates and considered a vital part of business operation, however when it comes to small businesses - the uptake, use of CRM software is limited. 

Small businesses still tend to operate and store client data in spreadsheets and business cards. This affects their efficiency in growing their business development. 

What is CRM software

 

Some of the benefits of using CRM software include: 

  • improved customer service: CRM software can help businesses track and manage customer interactions, including sales pitches and customer service inquiries. This information can help businesses improve their customer service skills. 
  • increased sales: CRM software can help businesses better understand and serve their customers. This understanding can lead to increased sales. 
  • reduced customer churn: CRM software can help businesses keep track of customer data, including contact information, account history, and interactions. This data can help businesses reduce customer churn. 
  • decreased customer acquisition costs: CRM software can help businesses attract new customers by better understanding and serving their current customers. There are many different CRM software applications available on the market. 

It is important to choose the right CRM software for your business. A good place to start is by considering your business goals and needs. Then, you can narrow down the options to the specific CRM software that best suits your needs.

 

Some key features to consider when selecting CRM software include:

How to choose a CRM software

-Ease of use. CRM software should be easy to use, whether you're a business owner or technician. 

-Data integration. The CRM software should be able to integrate with other business systems, such as accounting software, to make managing customer data more efficient. 

-Reports. Make sure the CRM software offers comprehensive reporting capabilities to help you track your customer growth and performance.

-Communication Tools. The CRM Software should allow you to easily communicate with your clients.

-Data Preservation. A good CRM software should allow you to record and preserve crucial client information, including a timeline of events with the customer to help you understand the relationship progress.

-Collaboration. The CRM software should allow for collaboration on projects within your team, supporting remote working and communication. 

 

How do you choose the right CRM Software for your business?

There are a lot of different CRM software options available on the market. You need to consider a few things when choosing the right CRM software for your business. These factors include:

-Your business' needs. 

-Your budget. 

-Your organization's capabilities. 

-The features you need. 

-The user interface. 

-Service availability. 

-Software compatibility.

Once you have decided on the important features, you can start comparing available software on the market. 

 

Introducing Skhokho CRM

Benefits of using CRM software

Skhokho is a CRM software designed specifically for small businesses. It offers a user-friendly interface and a host of features ideal for managing customer relationships. Skhokho can be used to track customer data including contact information, product sales, and customer service interactions. It also allows businesses to create custom reports and analyses to help them better understand their customer base.

Skhokho CRM Software is also fully integrated within a business management platform that includes accounting software, HRMS, project task management and OKR software amongst other features. It allows businesses to manage all their business processes in one place, making it easier to track and manage progress. Skhokho is also flexible and can be adapted to meet the specific needs of your business.

How Skhokho CRM compares with other Software products

CRM features your business needsSkhokho CRMOther CRM
Cloud hosted, you can access it from any deviceYesYes
Complete contact management system for tracking sales contactsYesYes
Lead management including lead pipeline viewYesYes
Collaboration tools - allow for multiple people to work on the same accountsYesYes
Native integration of customer data with your accounting data (eg. Record sales expenses such as ‘entertaining clients’ from the CRM app, but include the expense within your accounting records)YesNo
Record client meetings notes, email minutes of meeting directly from CRM to your clientsYesNo
Create and email campaigns directly from your CRM without integration with third-party mailing providers like MailchimpYesNo

 

Getting Started with Skhokho CRM Software

There are a variety of CRM systems available on the market. However, Skhokho CRM comes fully integrated within a Business Management Platform - that includes a host of other software tools used in every-day business operations. 

If you are looking for a CRM software application that is easy to use and versatile, Skhokho CRM Software is definitely the right choice for you. Our software is easy to navigate and simple to use, so you will be able to get started quickly. 

Skhokho CRM Software

We also offer a variety of features that will help you manage your business better. If you are looking for a CRM software application that will help you improve your customer relations, Skhokho CRM Software is the perfect choice for you.

Register for a free 14 day trial here: https://skhokho.io/authentication/register

Check out video tutorials: https://www.youtube.com/channel/UCEUBXG1R5YzUmuvGaJP9KYA

Skhokho Business Management Software
Bertha Kgokong
Published on Feb. 25, 2022

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